In our keynote we unveiled an ethnographic exploration of British culture, capturing the hopes, dreams, and fears of people during pivotal life moments.

From the optimism of a first home to the bittersweet pride of becoming empty nesters, this keynote reveals the vibrant lives of everyday Britons.

Through interviews and evocative photography, Havas told a story of love, pride, optimism, and change—revealing what connects us as a nation while celebrating our differences. This keynote was visual and emotional journey, emphasising the profound ways in which shared humanity shapes Britain in 2025.