
Havas at MAD//UpNorth
A visual census of modern Britain
Wednesday 26th February
In our keynote we unveiled an ethnographic exploration of British culture, capturing the hopes, dreams, and fears of people during pivotal life moments.
From the optimism of a first home to the bittersweet pride of becoming empty nesters, this keynote reveals the vibrant lives of everyday Britons.
Through interviews and evocative photography, Havas told a story of love, pride, optimism, and change—revealing what connects us as a nation while celebrating our differences. This keynote was visual and emotional journey, emphasising the profound ways in which shared humanity shapes Britain in 2025.
Take a look at our census book to explore the incredible people’s stories.
Census VOX Pops

“An intimate portrait of the rich, diverse and inspiring place we call home”
“To understand culture in Britain you need to go out there and experience it”
“We’ve been conditioned to look for an enemy to fight against but what if we just celebrate the positives”
Matt Springate
Chief Strategy Officer,
Havas London