At Mad//Fest 2025, Havas is calling on brands to break free from the ordinary with a bold challenge:
ONLY DO IT IF
IT MAKES A DIFFERENCE
Boring doesn’t build brands, creative work that stand out and makes a meaningful difference to people’s lives does.
Through powerful insights, thought-provoking conversations, and inspiring work, Havas explore how brands can use their difference to make a difference and win the battle against boring.
WHERE TO FIND US
Right in the heart of the festival, The Havas Arms is taking over Café 1001, Brick Lane, The Truman Brewery. Join us for a drink, some food and great conversation.
But it’s more than a bar, at MAD///Fest we’re hosting inspiring sessions and big conversations on our very own Havas Arms stage. Together, we’ll explore how brands can stand out, make an impact, and lead with purpose.
THE HAVAS ARMS AGENDA:
HAVAS ON THE
BREWERY STAGE
DAY 1: TUESDAY 1ST JULY
Havas keynote session
The Brewery stage
11:10am - 11:30am
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GLP-1 medications are rapidly transforming how millions of consumers manage their health, lifestyle, and nutrition. These therapies are having a profound impact on consumer behaviors and are impacting in a meaningful way, several business verticals and categories. This keynote will look at the scale of he GLP-1 disruption and the shift in consumer behaviors.
DAY 2: WEDNESDAY 2ND JULY
Havas keynote session
Factory Stage
11:10am - 11:30am
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74% of brands could disappear tomorrow and no one would care. That’s the inconvenient truth – and an existential wake-up call for brands.
The world isn’t just evolving; it’s transforming at breakneck speed – from geopolitics and the economy to technology, AI, culture, and beyond. People are finding new ways to survive and thrive, and they expect brands to keep pace. Most don’t. They play it safe, cling to outdated rules, and fade into irrelevance as a result.
But bold marketers are ripping up the rulebook, doing things differently, and building brands fit for a world that doesn’t wait. In this new era, dynamic adaptability is the antidote to boring.
In this session, Havas’ Global Chief Strategy, Data and Innovation Officer, Mark Sinnock, delivers a reality check and a roadmap – showing how forward-thinking brands can turn dynamic adaptability into their ultimate competitive advantage.
GET IN TOUCH
Have any questions or want to hear more on anything you have seen, drop us a note - give us a call or come see us at one of our UK locations