We are bringing to MAD//UpNorth a vivid tapestry of modern Britain through new research and insights, thought-provoking discussions, inspiring stories, and Client experiences.
We will help Brands understand how to celebrates the diversity, creativity, and resilience that define our nation today, all while championing a commitment to equity, inclusion, and meaningful change.
Our manifesto
Is Britain’s mood really as grey as we’re told?
According to popular narratives, our country is broken and lost.
Rapidly decaying under dark clouds of negativity.
Spoiler alert: it’s not. How do we know?
Because we’ve been out and seen for ourselves. Talked to all kinds of people, across the land.
And what we found wasn't monotone gloom, but multi-hued hope.
A sparkling UK-leidoscope of love, ambition and pride.
So, let us take you beyond the doombait-y headlines and troll-infested social posts.
Pushing past the drizzle and finding the dazzle, revealing a Britain that’s bright and full of opportunity.
Havas presents
Come see us; let's chat and explore the wonders of Britain today. Pop along to The Havas Arms, situated in the main hall - where you can relax, grab a drink, exchange ideas, share stories, and build connections with attendees across the event.
Where to find us
Our MAD// UpNorth agenda
Day 1: 26th February
Havas keynote session
Factory Stage
11:05am - 11:20am
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Havas UK unveils an ethnographic exploration of British culture, capturing the hopes, dreams, and fears of people during pivotal life moments. From the optimism of a first home to the bittersweet pride of becoming empty nesters, this keynote reveals the vibrant lives of everyday Britons. Through interviews and evocative photography, Havas tells stories of love, pride, optimism, and change—revealing what connects us as a nation while celebrating our differences. This keynote is a visual and emotional journey, emphasising the profound ways in which shared humanity shapes Britain in 2025.
Day 2: 27th February
Havas keynote session
Factory Stage
11:05am - 11:20am
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In our second keynote lead by our Media network, Havas demonstrates how our purpose-driven initiatives are creating tangible impacts. Central to this is Havas Boost, a groundbreaking program that uplifts entrepreneurs from underrepresented backgrounds. With Christina Taylor, the inspiring founder of Aim Sky High Talent, taking centre stage, the session highlights her journey of transforming barriers into opportunities for women and ethnic minorities in sports and media. By aligning purpose with action, Havas is championing equity and amplifying diverse voices across the UK.
Get in touch
Have any questions or want to hear more on anything you have seen - drop us a note, give us a call or come see us at one of our UK locations.